Coca-Cola is more than just cola, the company has a wide range of beverages in its lineup, and it is expanding wider and wider, with the new fresh milk and other tea, coffee drinks.
Nutriboost Milk Drink is a nutritious health drink that contains protein, calcium, fibre, and vitamin D. Just as important, there’s no added sugar. The drink is healthful enough to receive a five-star health rating.
Nutriboost is part of Coca-Cola’s continuing efforts to provide the market with beverages that feature functional ingredients but that are also low or no sugar.
Coca-Cola Vietnam Beverages Ltd. (Coca-Cola Vietnam) has smart nutrition solutions featuring three Nutriboost UHT milk products featuring Fonterra’s New Zealand dairy, as the company’s latest continued efforts in tapping into the consumers’ rising and diversified demands for nutrient-rich products in the modern life. The Nutriboost UHT milk range introduced in Vietnam are available in three varieties:
Nutriboost KIDS – Morning Growth, Playtime, Good Night: providing children over 03 years old with optimal nutrients matching demands at three different periods of the day.
Nutriboost TO-GO – Platform – Stamina: adding oats and natural fiber, being designed to offer the body boundless energy.
Nutriboost BEAUTY – Fresh and Youthful Look: science-based formula skim milk, well-balanced and fortified with nutrients such as Collagen, Zinc, which have long been associated with body fitness.
These three milk products today mark the first project under the strategic alliance between Coca-Cola and Fonterra in the Southest Asia region, which aims to provide Vietnamese consumers with science-based formula, nutrient-rich milk products which are sourced from New Zealand and cater to the diversified nutritional demands of various consumer groups. The launch also re-affirms Coca-Cola’s commitment on becoming a total beverage company, by which the company can offer innovative products with proven sustainable health benefits to consumers.
The original milk-and-juice drink Nutriboost, launched since 2010, has been Coca-Cola’s breakthrough to Value-Added-Dairy product category. The product provides essential nutrients needed by young millennials to fuel their energy for busy daily routine. Taking from the success of Nutriboost, Coca-Cola has expanded its product range with the three nutrient-rich UHT milk, including Nutriboost KIDS, Nutriboost TO-GO and Nutriboost BEAUTY, elevating Nutriboost as the brand for smart nutrition solutions from milk products. The expansion also taps into the rising consumer demand for diversified nutritional products.
The philosophy underlying Nutriboost’s new milk product development includes: Right Nutrition – Right Occasion – Right Method. Made from 90%-95% certified New Zealand milk, the powerful combination of science-based formula, natural nutrients with pleasantly delicious flavors have offered consumers smart nutrition solutions, which help them experience a fully optimized life and be free from the intense pressures of modern life.
